The Brand Called You
While reading Gary Vaynerchuk’s Crush It, I realized that he wasn’t the first to say Brand Yourself. In fact, Tom Peters wrote “The Brand You 50: Fifty Ways to Transform Yourself from an ‘Employee’...
View ArticleThe Buzz is Noise
So I am trying out Google Buzz, which is integrated into my Gmail account. I didn’t pick many folks to follow in my experiment. But it has quickly become like Facebook to me: too much noise to be worth...
View ArticleThe Era of Freelancers
With real unemployment above 17% nationwide, we are moving into the Era of Freelancers. What does that mean? The idea of job security is ended. The responsibility for job security, income, benefits and...
View ArticleWhat’s Wrong With Your Website?
It strikes me as funny that spam about SEO comes from companies you can’t find in a Google search and companies in the Internet space have websites that suck. There are a number of factors that go into...
View ArticleGROWCO: the summary
So I have 2 posts about the speakers at GROWCO (here and here). The first one is a rant because I was frustrated and disappointed, but the second one does offer some tidbits gleaned from the speakers....
View ArticleThinking Through Social Media
Yesterday, I was reading this blog post where social media was re-defined as conversational media — or as I am going to call it conversational marketing. Let’s face it, social media is about...
View ArticleDoes Your Brand Polarize?
In Seth Godin’s blog post, Secrets of the biggest selling launch ever, he writes 10 tips for shipping as secrets that Apple utilized for its iPad launch. The biggie is “Don’t try to please everyone!” I...
View ArticleThe Idea of 150%
The whole idea of giving more than 100% is goofy. How do you give more than all? With the passing of Trey Pennington over the Labor Day weekend, a few blogs wrote about the pressure they were under in...
View ArticleThe Photographer’s Story
Seth Godin gave us this story about Photographers. There is not a camera problem in the US. Ask Kodak. Every cell phone has a camera built right in. Facebook paid $1B for Instagram, a photo app,...
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